Champs d’intérêt et de recherche
- Marketing
- Éthique des affaires
- CSR et développement durable
- Marketing sur Internet
- Confiance dans les relations Marketing
Cours enseignés
- Marketing
- Théorie Marketing
- Qualité dans les services
- Système de distribution
- Méthodologie de la recherche
- Marketing des services
Diplômes
- Habilitation Universitaire, ISG-Tunis
- Ph.D. en Sciences de l’Administration, Spécialité Marketing, Université Laval, Québec, Canada.
- Diplôme de 3ème cycle en Gestion, ISG-Tunis
Publications
1- Journal Publications
- Skandrani, H., Fessi, L., & Ladhari, R. (2021). The Impact of the Negotiators’ Personality and Socio-Demographic Factors on Their Perception of Unethical Negotiation Tactics. Journal of Business-to-Business Marketing, 28(2), 169-185.
- Sghaier, M., Skandrani, H., & Robson, J. (2021). Repairing political trust in Tunisia. Qualitative Market Research, 24(4), 497-520.
- Skandrani, H., Kooli, K., & Doudech, N. (2021). Inhibitors of non-for-profit organisations’ activities and survival in a crisis context. Qualitative Market Research, 24(4), 521-554.
- Kavanaugh, A., Sheetz, S., Skandrani, H., & Sghaier, M. (2021). Media use, information reliability and political efficacy in Tunisia, 2011–2019. Information Polity, 26(4), 521-547.
- Ladhari, R., Massa, E., & Skandrani, H. (2020). YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise. Journal of Retailing and Consumer Services, 54, 102027.
- Sheetz, S.D., Kavanaugh, A., Skandrani, H. & Fox, E.A., (2021). Uses and Gratifications of Political Information: Student Perceptions of Information from the 2014 Tunisian Elections. International Journal of Management Science and Business Administration, 7(4), pp.36-44.
- Skandrani, H., Gaber, H. R. & Kooli, K. (2020). Sustainability and business practices in North Africa and beyond, Editorial of Social Business Special Issue, Social Business 10 (3), 201-206
- Lakhoua, C., Touzani, M., & Skandrani, H. (2020). Sustainability goals implementation in the era of digitalisation: Evidence from MENA region, Editorial of Journal of Customer Behaviour Special Issue, Journal of Customer Behaviour, 19 (3), 199-201.
- Zorai, R. Skandrani, H. (2018), Comportement multi-canal entre magasin physique et site web marchand : facteurs explicatifs du choix du canal et trajectoires adoptées, International Journal of Economics & Strategic Management of Business Process, Vol.14, pp : 61-71.
- Kavanaugh, A., Sheetz, S.D. & Skandrani, H. and Fox, Edward A. (2017), Media use by young Tunisians during the 2011 revolution vs 2014 elections. Information Polity, 22(4), pp.1-22.,
- Skandrani, H., Sghaier, M. (2016). The dark side of the pharmaceutical industry. Marketing Intelligence & Planning, 34(7), pp. 905 – 926.
- Ladhari, R., Skandrani, H. (2015). Effect of gender on perceptions of the ethical appropriateness of negotiating tactics. Journal of International Business and Economics; 15(4), 7-16,
- Ladhari, R., Skandrani, H. (2014). Effects of Individualism and Power Distance on Business Student judgments of Various Negotiating Tactics, Journal of International Management Studies, 14(1), pp.103-117.
- Choi, Y. H., Souiden, N., & Skandrani, H. (2012). The differential impact of trust types on inter-firm relationships: Some empirical evidences from the Japanese eyeglass industry, Asian Business & Management, 11(5), 541-562.
- Skandrani, H., Triki, A., & Baratli, B. (2011). Trust in supply chains, meanings, determinants and demonstrations: A qualitative study in an emerging market context. Qualitative Market Research; 14(4): 391-409.
- Skandrani, H., Mouelhi, N. B. D., & Malek, F. (2011). Effect of store atmospherics on employees’ reactions. International Journal of Retail & Distribution Management, 39(1), pp :51-67
- Skandrani H., Touzani, L., & Touzani, M. (2009). Identification des perceptions et des déterminants de l’image d’une destination touristique: une application de l’approche netnographique. Revue Marocaine de Recherche en Management et Marketing », n° 1, Janvier, pp. 275-290.
- Skandrani, H., Chakor, A., & Touzani, M. (2005). Impact des pratiques non éthiques sur l’évaluation de l’expérience de consommation du produit touristique, des intervenants dans le processus de servuction et de l’image de la destination, Journal of Global Management Research, No.2, 2006, pp: 7-16.
2- Book Chapters
- Halima, N. B., Skandrani, H., & Ayadi, N. (2017). Celebrity Endorsement on Social Networks Sites: Impact of His/Her Credibility and Congruence with the Endorsed Product, on the Consumer’s Information Adoption and Dissemination. In International Conference on Digital Economy (pp. 3-14). Lecture Notes in Business Information Processing, Springer, Cham.
- Skandrani, Ines Zrelli, Farid Zaddem (2016). The Impact of a website Interactivity and Vividness on Consumer assessment of its Originality. The first International Conference on Digital Economy (ICDEc), April 28th to 30th 2016, Tunisia, IEEE Conference record #37974, Carthage-Tunisie; 04/2016, DOI:10.1109/ICDEC.2016.7563150
- Skandrani, H., Kamoun, M. (2014). Hospitality Meanings and Consequences Among Hotels Employees and Guests. In Tourists’ Perceptions and Assessments Advances in Culture, Tourism and Hospitality Research, Volume 8, 2014 edited by Arch Woodside and Metin Kozak, 08/2014: chapter 12: pages 147-156; Emerald Group Publishing Limited., ISBN: ISSN: 18713173/doi:10.1108/S1871-317320140000008009.