Esseghaier Skander

Maitre-Assistant en Marketing

Esseghaier Skander

Etablissement: ISCAE, Université Manouba
Champs d'intérêt
. Tarification et politiques de prix
. Systèmes de recommandation de produits
. Analyse des circuits de distribution

Cours

. Marketing analytique
. Tarification et politiques de prix



Diplômes

1- PhD en Marketing - Columbia University, New York, USA
2- DEA en Mathématique - London University, London, UK
3- Diplôme de Statisticien Économiste – ENSAE, Paris, France



Publications

1- Raghu Iyengar, Kamel Jedidi, Skander Essegaier and Peter Danaher “The Impact of Tariff Structure on Customer Retention, Usage and Profitability of Access Services,” Marketing Science, Vol. 30, No. 5, pp 820- 836, September-October 2011.

2- Peter Danaher, Guy Mullarkey and Skander Essegaier, “Factors Affecting Website Visit Duration,” Journal of Marketing Research, Vol. 43, No. 2, p182-194, May 2006.

3- Robert Shoemaker, Debanjan Mitra, Yuxin Chen and Skander Essegaier, “A Comment on: Price-Endings When Prices Signal Quality,” Management Science, Vol. 49, No. 12, December 2003.

4- Skander Essegaier, Sunil Gupta and Z. John Zhang, "Pricing Access Services" Marketing Science, Vol. 21, No. 2, Spring 2002.

5- Asim Ansari, Skander Essegaier and Rajeev Kohli, “Internet Recommendation Systems,” Journal of Marketing Research, Vol. 37, No. 3, August 2000. Finalist for the 2005 William F. O’Dell Award: honors the Journal of Marketing Research article published in 2000 that has made the most significant long-term contribution to marketing theory, methodology, and/or practice.

6- Steve Alpern, Vic Baston and Skander Essegaier, “Rendezvous Search on a Graph,” Journal of Applied Probability, Vol.36, No.1, March 1999.

7- Edward Anderson and Skander Essegaier, “Rendezvous Search on the Line with Indistinguishable Players,” SIAM Journal on Control and Optimization, Vol.33, No.6, November 1995.